Victoria Leeds Shopping Centre and the official charity of Leeds United have launched a unique dementia awareness partnership to help shoppers and citizens of Leeds.

The programme has seen The Leeds United Foundation provide dementia awareness training to management and staff at Victoria Leeds on how to support shoppers with dementia when visiting the centre.

Victoria Leeds, General Manager, James Bailey said:

“We’re delighted to work with The Leeds United Foundation in developing a project that fundamentally helps those people living with dementia have more comfort and support when visiting Victoria Leeds.

“The training and information we have received enables us to understand the signs and complexities that dementia often presents. Critically it will ensure that we are able to make their shopping experience much more pleasant and we now have trained, official ‘Dementia Friend’ staff on hand to provide any support that they or their families and friends may need.”

Leeds Dementia Champion Peter Smith, B.E.M, continued:

“Leeds as a city is leading the way in providing the right support and recognition for those living with dementia. Being on hand to provide the training for staff at Victoria Leeds has been a real pleasure and I’m thrilled they have now become a dementia friendly zone.”

The Leeds United Foundation also currently hosts a regular Corner Flag Cafe at Elland Road as a welcoming venue for those living with dementia to recall the United glory years and their favourite memories.

Leeds United legend Eddie Gray also attended the sessions, becoming a Dementia Friend in the process.

Eddie, continued:

“It’s been a real eye opener taking part in the Dementia awareness sessions and I’ve learnt a great deal. Hopefully I am now in a position to help support those with dementia and spot the signs and signals. It’s fantastic that the Leeds United Foundation and Victoria Leeds are helping people who really need support and guidance and ultimately helping the venue and city become a friendlier, more informed place.”

Leeds United Foundation General Manager, Simon Fox, said:

“It’s a real source of pride as a Foundation to help a business as prestigious as Victoria Leeds become Dementia Friendly. The partnership is also unique and sees two huge focal points in the city Unite to do the right thing for its citizens.”

The city also plays host to a range of dementia friendly cafes and sessions. For more information, times and details please contact the relevant Facebook group. 


Contact Us

Phone: 0113 367 6307
Fax: 0113 367 6059
Email: thefoundation@leedsunited.com

Elland Road, Leeds, LS11 0ES

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